Featuring in FMCG - New Zealand’s first ‘upcycled’ snack brand launches sustainable range
Did you see our delicious 'upcycled' snacks featuring in the latest FMCG Business Magazine. We love sharing our 'upcycling' journey and hope you enjoy reading.
Featuring on pages 25-26 or read the full article below.
New Zealand’s first upcycled snack range is here! Brand new UP Bars and UP Bites from Wellington-based Upcycled Grain Project provide a sustainably delicious snack solution for today’s conscious consumer.
Upcycling is the process of transforming unwanted materials into new products of greater value and is seen as a key global tool in fighting food waste. Upcycled Grain Project (UGP) tackles the issue from a raw ingredient perspective by rescuing spent brewers’ grain. After producing beer, these discarded grains are sugar free, packed full of protein and fibre, and are incredibly flavoursome. By upcycling spent grains with other natural ingredients, UP Bars and UP Bites are born.
UP Bars - wholesome on-the-go snack bars - come in Cranberry & Coconut, Chocolate & Peanut Butter and Oat & Almond and UP Bites – delicious, sustaining morsels – in Fruit & Nut, Chocolate & Cranberry and Super Seed.
Providing nutritious snacking options for today’s on-the-go, health-savvy and environmentally conscious consumer is at the heart of UGP.
UGP owner Jan Meyer explains: “We started the UGP to play our part in minimising waste, reduce our reliance on new resources and make great tasting snacks that sustain us for longer. Helping consumers to make a difference to the planet without having to sacrifice!”